People who flew to the US and bought a small fortune in Crumbl cookies have discovered the high price behind their controversial cookie resale scheme.
In a fresh TikTok from the crumblesydney channel, importers claim to have spent more than $13,000 importing and reselling the famous cookies.
The brouhaha began after Sydneysiders queued for Crumbl cookies on sale at a pop-up shop.
The cookies were sold for $17.50, and some fans reacted with shock at the price and the taste of the cookies.
Importers told fans that they “never claimed” to be an official Crumbl store.
“This was clearly stated in our bio and comments,” they said.
“Our goal was to bring authentic Crumbl cookies to Australia by importing the cookies directly from the USA.”
The importers said the event was “never for profit” and claimed to have spent $4,000 on flights and baggage, $6,000 on cookies and packaging, $2,000 on duties, taxes and customs and more than $1,000 on staff.
Crumbl, an American company founded in 2017, disapproved of the Sydney pop-up.
One furious fan called the pop-up shop a “cookie scam”.
However, the importers have defended their actions and have maintained that they have not broken any laws.
On Tuesday morning, the importers addressed the “drama surrounding the event” and said they had sold “original Crumbl cookies”.
“We traveled to the US to buy the cookies and imported them in our original packaging,” they said.
“We don’t bake them ourselves.”
The importers argued that they had maintained the quality of the biscuits during the journey.
“Crumpled cookies should be kept at room temperature in an airtight container for up to three days or refrigerated for up to seven days,” they said.
“We kept them in line with these requirements.
“Some were heated to improve their texture, which Crumbl also does.
“While most customers enjoyed the cookies, some influencers felt they fell short of expectations.
“We apologize for not meeting expectations; however, they are just cookies at the end of the day.”
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Image Source : nypost.com